Concept

A unique branding project for a Saudi based fashion brand. Ruh helped to steer the direction of the business by consulting on the brand messaging, which allowed us to place the brand uniquely amongst other competitors in the immediate city. Ruh developed a custom Arabic and Latin typeface as the logo and supporting graphical elements that completed the overall brand identity. Along with the branding, Ruh also developed the packaging, store signage, photographic and interior aesthetic direction.